Steve’s Hallmark Set to Close After 21 Years in Tanforan Mall

rows of patterned greeting cards and small decorative ornaments on retail display racks inside a quiet indoor shopping mall with tiled floors, natural everyday

AI-generated illustration; not a photograph of the reported event.

  • calendar_today November 3, 2026

Steve’s Hallmark Bids Farewell to Tanforan Mall

Steve’s Hallmark, a long-standing gift card shop inside San Bruno’s Tanforan mall, has announced it will close its doors in January 2027. The closure comes after 21 years of serving customers within the Peninsula shopping center, coinciding with plans to transform the mall into a biotech campus.

Mall Transformation and Closure Details

The Tanforan mall, once bustling with shoppers from cities like South San Francisco, Daly City, Millbrae, and San Francisco, is set to undergo redevelopment into a biotech office and housing complex. As a result, several stores, including Steve’s Hallmark, have planned to shut down operations. Steve’s Hallmark confirmed the closure this week, although an exact final day of business has not yet been determined.

Community Reflections and Farewell Events

In a statement, Steve’s Hallmark expressed gratitude to the community: “Ever since the mall reopened in 2005, we have been proud to serve our neighbors … Thank you, from all of us, for your support and friendship through the years: every birthday card, every holiday ornament, every friendly hello.” To mark the occasion, the store is holding a farewell closing sale featuring discounts on a variety of items.

Customers Share Memories

Longtime customers reacted with sadness to news of the closure. One social media comment read, “Nooooooo! My literal only reason left to still go to Tanforan. I’m going to miss the extremely friendly staff and management. So many great finds here that I still use year after year.” Another customer recalled, “I have so many memories going in there to get special limited Christmas ornaments and goodies for my kids.” These messages reflect the personal connections customers formed with the store and its staff over the years.

Other Retail Changes at Tanforan

Steve’s Hallmark is not the only retailer affected by the mall’s transformation. The Shirtique Pro Shop, which specialized in sports memorabilia, announced its own closure in August after over 30 years at Tanforan. Although initially planning to shut down in September, the store remained open as of November 1.

Continuing Operations at Other Locations

Steve’s Hallmark will continue to operate several Hallmark Gold Crown franchise stores across Northern California. Locations include Concord, Elk Grove, Fremont, Roseville, San Jose, and San Mateo. The company also encourages customers to visit its Hillsdale Mall location or shop online, ensuring customers can still access its products after the Tanforan location closes.

Related coverage

Source: kron4.com.

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